• People don’t come to your website to be sold to. 70 percent of buying is being done on the worldwide web on an average. However, they are coming to your website to get information and not to be sold to. Accommodate your website visitors and accommodate them so that they can get that information fast and easy. You must answer two questions: How do I get the right people to the website? How am I going to get people to buy?
  • How do I get the right people to my website? Search engines, pay-per-click, organic search, AdWords, offline, social media, and advertising. Consider the best tactics to get people to your website. In addition, you need to get the right people to your site. You need to know where they are and compel them to land on your website. Your marketing will create a demand.
  • How am I going to get people to buy? This is complicated, and you must try to read their mind. Start with two columns in front of you: the presentation and the buyer shifting questions. What questions are they asking themselves? Is this person sincere, or genuine, or competent? Then you are prepared to create content related to the buyer’s needs. Consider their inner assumptions and talk to your past clients. What did they conclude? What drew them to your website?