#47 Personal Benefit Statement: The Monday Advantage
The Stadium Pitch. When people ask you what you do, it’s not about your title. Your answers tell a lot about who you are and what you do. When you write your elevator speech, do you need a script, or should you think more organically? Make it more about your description. Describe yourself as a verb and not a noun. It’s easy to strike interest when you start with “I help people to…” The more specific, the better. “I’m an entrepreneur who protects people from…”
Niche It. You can be specific with your descriptions. Examples include: A small business finance coach, a mortgage person with integrity, or an entrepreneur with a specialty. You need good clock speed and quick answers, and you will have the full attention of those who have asked about what you do. When you start out with your title, you don’t prompt an immediate interest. When you begin with your description, you have their attention.
The Formula. I help “target market” benefit by “X.” Make 5 stadium pitches and test them out. Which do you like? Which one was the most successful in catching the attention of your audience? After your stadium speech you come back with three more things. The next Monday Advantage will cover these three things.