What are you genius at doing? Genius = Genie in us. What do you have a passion for? It would be an area of superior skill. You must organize your business around that area. Focusing on these skills will result in satisfied customers and referral business that would come from these clients.
Dynamic Urge. This is how much you care about delivering these skills. Does it matter or make a difference? Yes, this is where you draw energy from. This is your ‘best in the world’ skills that your clients will expect. They want nothing less than your best. This is called your dynamic urge or the matter factor.
Economic Denominator. This skill must be something that dominates all of your other activities. Focus your ‘best in the world’ skills over 10,000 hours or a ten year span. A decade of time equals mastery, and it’s highly valued by your clients. You will consistently study this area and will be energized by it. Your business will be impacted by it.